Inbound marketing is a marketing strategy that seeks to build relationships between your brand and customers by attracting them with valuable content, engaging with them in social media and gently converting them to sales leads over time as they learn about your products and services and get to know you as a trusted source.
What is SEO? What is SEO these days is not what it was in 2009.
If the competition ranks well because of pre-Google evolution factors and not inbound marketing, then your competitors have their resources dedicated to a dying form of SEO and are vulnerable to newer inbound marketing tactics. Not only that, but they're probably measuring SEO success the wrong way – rankings. It's well-known that many factors contribute to person X getting entirely different search results than person Y using the same query. Who cares if a competitor ranks in the top 10 for 20, 50 or 100+ prudent keyword phrases? Just because you see certain results doesn't mean everyone else does. In addition, 20% to 60% of the keyword phrases driving traffic aren't reported by analytics.
Some are great at design while others are expert developers and coders. We just happen to be both. We will deliver a beautiful, impactful design that is coded to the latest standards.
With over 85% of handsets being able to access the mobile web by the end of 2011, the mobile web represents the greatest shift in the use of the Internet since the worldwide web began. Although most businesses will have a desktop website, these sites are typically designed to be used by a visitor in a computing environment with a full browser, large screen, mouse driven navigation and in a mostly sedentary context. By comparison, the mobile user has a small screen and limited navigation tools. Businesses that do not effectively accommodate the mobile user are losing out on significant opportunities since mobile traffic is less likely to convert to leads due to the difficulties of loading, finding, and accessing key content while on the go.
Selling goods and services is often an important part of an Online Business. We have chosen some of the most cutting edge e-commerce platforms to work with including Adobe Business Catalyst and Magento depending on what our clients needs are. From a quick single product store to a large multi-category online shopping experience we have the technology and expertise to get you up and running fast!
Google loves video
Placing video on your website is a smart business practice. Here's why:
Video makes your Web site sticky.
Videos provide a dynamic, interactive experience for site visitors. The engaging nature of video encourages users to spend more time on a page, thereby increasing stickiness and ad revenues.
Interactive videos help you "upsell."
Videos can convey more essential data in a shorter time. The viewer does not have to read long texts or jump between pages. Instead, he or she gets "fed" exactly the data you want to deliver.
Videos drive traffic.
Search engines now offer video as part of integrated search results. With proper SEO, videos can drive traffic that might otherwise be directed elsewhere to your website instead.